I thought this would be a quick snack for my dogs (23 and 35 lbs) but it turned into a ten minute chew for my 35# Pittie and an hour affair for my 23# Poodle! The price is phenomenal and my dogs love it - I couldn't be happier! The odd shapes near the base of the ear also offer interesting chewing opportunities and help keep their teeth clean. Definitely give it a try! -- Ettel